Kharif is a senior writer for BusinessWeek.com in Portland, Ore.

卡里夫是商业周刊高级撰稿人，住在俄勒冈州波特兰市。

Why should one goldfish occupy so much valuable space in a serious weekly magazine when hundreds of thousands of goldfish die very week unwept,unhonoured and unsung?

为什么这条金鱼在这样一个严肃周刊上占这么多宝贵篇幅而其它成千上万条金鱼却每个星都在悄无声息地死去？

It has a website, but it still has to unlace the knotty problem facing all weeklies trying to manage themselves into an online future — what does a Web-based weekly look like?

商业周刊拥有一个网站，但是它仍需要解决当下面临难题，同时也是所有周刊杂志所面临问题，就是将来如何转变成为一家网上杂志，一家以网站为周刊看起来如何？