Wheat gluten was a kind of mixture of nature proteins separated from the deep process of wheat, which was named as vital mucedin and composed of glutenin and gliadin.
So, they've been cutting it out or making excuses or, I mean, I know there are people with gluten intolerances but everybody thinks they're gluten intolerant now.
Well, people have started to believe that certain foods – like gluten or dairy – are bad for us, though there isn't any medical evidence to support this.