Researchers give the example of a beach towel.

研究人员给出了沙滩浴巾的例子。

This might go better for everyone if you throw a towel on.

你最好还是遮个浴巾。

Where did you put your beach towel?

你把沙滩浴巾放哪儿了？

On a sunny day, consumers who see that product are not just looking at the towel itself.

在一个阳光明媚的日子里，看见浴巾的消费者并不仅仅看到了浴巾本身。

OK, and bathroom towels, sheets and so on?

好的，有浴巾、床单吗？

Okoboji's cap and gown are a golf hat and a beach towel.

而是由高尔夫帽和沙滩浴巾组成。

Okay, my towels, for instance. I come into the bathroom...

像我的浴巾，我走进浴室。

All right, I can make my peace with the clean, dry towels.

好吧，我可以接受干净的浴巾。

Wrapped in a towel, I crossed back to my room.

我裹上一块浴巾，走回我的房间。

Right. The girl in the towel.

是的。那个裹着浴巾的女孩。

And she just looks at me. I'm just in my towel.

她就那样看着我。我身上只有浴巾。

And I'm like, in my towel in the first night of college.

在大学的第一晚，我就那样裹着浴巾。

They are likely imagining themselves lying on the towel in the sun.

他们很可能会想象自己躺在浴巾上晒太阳的画面。

But nobody will focus on that if you wear that towel-dress.

别担心，没有人会注意的 只要你穿着那件浴巾装。

I'm not gonna get you towels for your birthday. Let's go to the jewelry department.

我不会给你浴巾当生日礼物的。咱们去看珠宝。

Again, you don't need anything fancy. A bath towel will do. A beach towel is great.

不需要多么好看 浴巾就可以了 沙滩毛巾就更好了。

I shut off the water, toweling hastily, rushing again.

我关掉水龙头，慌忙地裹上浴巾，又开始匆忙起来。

This mental picture of using the towel increases the value of the product in the consumers'mind.

这种使用浴巾的心理画面增加了产品在消费者心中的价值。

Not unlike a hotel guest that leaves only with a hotel bathrobe on his back, I believe you've been fleeced.

就像酒店客人拿走浴巾一样，我认为你们被欺骗了。

A towel, and my hat, mysun screen, my surfboard, wetsuit, some food and water, and maybe a radio.

一条浴巾，遮阳帽，太阳镜，冲浪板，还有些食物和水，还有可能会带一个收音机。