Can we go on to discuss advertising costs?

我们能继续讨论的问题吗？

It all comes down to the advertising dollars and how do you get that?

说底就是要拉。怎么拉呢？

Likely a record $6.5 million this year for a 30 second commercial.

一个30秒的今年可能会创下650万美元的记录。

That's why the network that runs it can charge tremendous amount of money for Super Bowl ads.

所以运营它的网络可以收取巨额用。

Currently, anyone can see how much ad money has been spent.

目前，任何人都可以看已经花了少。

By 1985 those figures had shot up to $72m and $57m, respectively.

了1985年，两家各自飙升至7200万美元和5700万美元。

Li was given a warning from the U.S. Golf Association for taking money from Apple.

李因为收了苹果公司的，受了美国高尔夫协会的警。

The number of active accounts is important for advertising rates and the overall value of the service.

活跃账户的数量对率和服务的整体价值很重要。

And despite all that spending, most of the time, advertising just kind of fades into the background.

尽管大数时候很，但它们都沦为了背景。

The suppliers would have to pay more for advertising—while selling new clothes at a lower price.

供应商将不得不支付更，同时以更低的价格出售新衣服。

Is it? I think not. The cost of advertising is added to the price of the article.

是吗？我认为不是。用是加在商品价格上的。

We're talking about millions of dollars, a million dollar industry every year in advertising and all these things.

我们这里指的是数百万美元，这个行业每年的和其他花可达100万美元。

That's more than 200 million people, and that's why a 30-second commercial during this year's game cost $7 million.

那就超过了2亿人，这就是为什么今年比赛中一个30秒的用为700万美元。

According to Reader's Digest, manufacturers with packaging and advertising expenses tend to pass those costs along to the consumer.

据《读者文摘》报道，有包装和用的制造商倾向于将这些成本转嫁给消者。

But first, we need to add up some ad money.

但首先，我们需要添加一些。

Phil says that the company also charges a training fee and an advertising fee.

菲尔说，公司还收取培训和。

Advertising dollars are really rolling in.

马上就会进来。

That's a ton of money in ad givebacks. This can't wait till the morning.

宁愿退还一大笔 也不能拖明早。

10. What takes up the most part of their advertising cost?

10.什么占据了他们用的大部分？

I was just totting up our advertising spend in the last four or five weeks.

【spend】我只是把我们过去四五周的加起来。