Futura was a German typeface, taken in, made into an American commodity.

未来是一种德文字体，进入美国，成美国商品。

Burger King created this custom typeface called Flame, which is inspired by the shapes of its food.

汉堡王创种名 Flame 定制字体，灵感来自其食物形状。

It's even true for other typefaces, like this one.

甚至其他字体也是如此，比如个。

And this guy invented the italic typeface.

个人发明斜体字体。

And today we call this the italic typeface.

今天我们称其斜体字体。

And this is the typeface Futura.

是 Futura 字体。

Now imagine if astronauts had to use different typefaces and different systems for each component they had in the space shuttles.

现在想象一下，如果宇航员在航天飞机上使用不同字体和不同系统。

I can just create a visual typeface for a verbal one.

我可以口头语创建一个字体。

Eventually, that overuse changed the kinds of movies that used the typeface.

最终， 种过度使用改变使用该字体电影类型。

Use a clean simple typeface for signs.

【clean，cleanness】标示牌要选用整齐简洁字体。

So, okay, so we've got our typeface here.

所以，好，所以我们在里得到我们字体。

And this is what I love about typefaces, is that all of them tell stories.

就是我喜欢字体原因，它们都能讲故事。

Well, font family is another  way of saying typeface.

嗯，字体系列是字体另一种说法。

I love books–ink print books with marginalia and typefaces and dingbats.

我喜欢书籍-有批注、印刷和装饰字体墨迹本。

It was sold as " the typeface of our time." This thing was modern.

它被称“我们时代字体”。东西很现代。

It's become the typeface of horror movies, B-movies, and also the straight-to-video ones.

它已成恐怖电影、B 级电影以及直接制作频字体。

In fact, this whole system carries through with the way that the typeface was designed.

事实上，整个系统都是按照字体设计方式进行。

So in some ways, this German typeface on an American plaque perfectly mirrors what happened with the technology.

所以在某种程度上，美国牌匾上种德文字体完美地反映项技术所发生一切。

The rise and fall of Trajan illustrates the downside of digital typeface.

Trajan 兴衰说明数字字体缺点。

3 The JORC Code mandatory elements are identified as numbered clauses in normal typeface.

1.3 JORC 准则强制性元素在普通字体中被标识编号子句。