Relationships with major retailers are king, and when The Ice Co didn't have them, it bought up the companies that did (most notably Polarcube, in 1997, which unlocked the coveted Asda account).
和大型零售商搞好关系就
王道,The Ice Co在不具备这种关系时,它会去收购那些具备这种关系的公司(其
最著名的
1997年收购Polarcube,它打开了令人垂涎的阿斯达超市的份额)。