At the peak of its popularity in the late nineties, the band sold ten million albums a year.
20 世90
代后期那个乐队最
的时候,每
售出1,000 万
。
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Roche set his sights on the hottest consumer marketing wizard of the moment, John Sculley, president of the Pepsi-Cola division of PepsiCo, whose Pepsi Challenge campaign had been an advertising and publicity triumph.
罗齐将目光锁定在当时的消
产品营销奇才、百事公司百事可乐部门总裁约翰·斯卡利的身
,他的百事挑战系列推广活动在广告宣传方面曾经取得了巨大的胜利。