Can we go on to discuss advertising costs?

我们能继续讨论广告费的问题吗？

It all comes down to the advertising dollars and how do you get that?

说到底就是要拉广告费。怎么拉到呢？

Likely a record $6.5 million this year for a 30 second commercial.

一个30秒的广告今年可能会创下650的广告费记录。

That's why the network that runs it can charge tremendous amount of money for Super Bowl ads.

所运营它的网络可巨额广告费用。

Currently, anyone can see how much ad money has been spent.

目前，任何人都可看到已经花费了少广告费。

By 1985 those figures had shot up to $72m and $57m, respectively.

到了1985年，两家广告费各自飙升至7200和5700。

Li was given a warning from the U.S. Golf Association for taking money from Apple.

李因为了苹果公司的广告费，受到了国高尔夫协会的警告。

The number of active accounts is important for advertising rates and the overall value of the service.

活跃账户的数量对广告费率和服务的整体价值很重要。

And despite all that spending, most of the time, advertising just kind of fades into the background.

尽管大数时候广告费很，但它们到最后都沦为了背景。

The suppliers would have to pay more for advertising—while selling new clothes at a lower price.

供应商将不得不支付更广告费，同时更低的价格出售新衣服。

Is it? I think not. The cost of advertising is added to the price of the article.

是吗？我认为不是。广告费用是加在商品价格上的。

We're talking about millions of dollars, a million dollar industry every year in advertising and all these things.

我们这里指的是数百，这个行业每年的广告费和其他花费可达100。

That's more than 200 million people, and that's why a 30-second commercial during this year's game cost $7 million.

那就超过了2亿人，这就是为什么今年比赛中一个30秒的广告费用为700。

According to Reader's Digest, manufacturers with packaging and advertising expenses tend to pass those costs along to the consumer.

据《读者文摘》报道，有包装和广告费用的制造商倾向于将这些成本转嫁给消费者。

But first, we need to add up some ad money.

但首先，我们需要添加一些广告费。

Phil says that the company also charges a training fee and an advertising fee.

菲尔说，公司还培训费和广告费。

Advertising dollars are really rolling in.

广告费马上就会进来。

That's a ton of money in ad givebacks. This can't wait till the morning.

宁愿退还一大笔广告费 也不能拖到明早。

10. What takes up the most part of their advertising cost?

10.什么占据了他们广告费用的大部分？

I was just totting up our advertising spend in the last four or five weeks.

【spend】我只是把我们过去四五周的广告费加起来。