Crafting a persuasive argument goes back to the foundations of rhetoric.

有说服力论点可以追溯到修辞学基础。

Even William Strunk, that Mussolini of rhetoric, recognized the delicious pliability of language.

即便威廉·斯特伦克，这位修辞学墨索里尼，也认识到了语言美妙灵活变。

Why did Plato join a discussion about love and a discussion of rhetoric together?

柏拉图为何将关于爱讨论与修辞学讨论结合在一起？

Aristotle was the philosopher who first discussed rhetoric in detail.

亚里士德最早详细讨论修辞学哲学家。

Here is where rhetoric comes in.

这就修辞学用武之地。

As we sometimes say, we have to " talk ourselves into it." That is where rhetoric comes in.

正如我们有时所说，我们必须“说服自己”。这就修辞学用武之地。

In ancient Greece, the sophists were teachers of rhetoric for the purpose of winning lawsuits.

在古希腊，智者们为了赢得诉讼而教授修辞学老师。

In this video, we will explore the three methods of persuasion laid out by Aristotle in his book Rhetoric.

在这段视频中，我们将探讨亚里士德在《修辞学》一书中提出三种说服方法。

As with so many other founding principles of our culture, our understanding of rhetoric derives from the fifth century B.

与我们文化许基本原则一样，我们对修辞学理解起源于公元前五世纪。

In the Middle Ages rhetoric was one of the main subjects of the curriculum.

在中世纪修辞学课程主要科目之一。

And this first speech that we are given is by a rhetorician called Lysias.

我们得到第一篇演讲由一位名叫吕西阿斯修辞学家所作。

Context is an important rhetorical concept because deliberately examining our location and timing can help us become more effective communicators.

context（语境）一个重要修辞学概念，因为有意识地审视我们位置和时机可以帮助我们成为更有效沟通者。

You could sense that his everyday conversation must have been packed with such vivid figures of speech as personification, symbolism, and misplaced modifiers.

可以感觉到，在惯用语言中，一定充满了修辞学中各种譬喻词汇。

As the demand increased, the school, both of philosophy and rhetoric, became stationary, first in Athens, and afterwards in several other cities.

随着需求增加， 哲学和修辞学学校开始停滞不前， 首先在雅典， 然后在几个城市。

To sum up what we have discussed today, in this lecture, we mainly concentrated on the development and evolution of rhetoric.

综上所述，在这节课中，我们主要集中讨论修辞学发展和演变。

So the whole context is rhetorical and Phaedrus wants Socrates to admire what a good writer, what a good rhetorician Lysias is.

因此，整个语境修辞性，菲德洛斯希望苏格拉底赞赏吕西阿斯作为一位么优秀作家，么出色修辞学家。

Keisha wants to be a strong public speaker, and her rhetoric professor Dr. Mac suggests that studying historic speeches could guide her persuasive writing.

凯莎想成为一名出色公众演说家，她修辞学教授麦克博士建议她学习历史演说，以指导她说服性写作。

Keep in mind that — for Aristotle — rhetoric is the art of persuasion and not the meaningless language that many politicians are charged with using.

请记住，在亚里士德看来，修辞学说服艺术，而不许政客被指控使用毫无意义语言。

Aristotle talks about the emotions in depth in Book 2 of Rhetoric but I'll give a brief summary of the roughly 7 emotional dualities he puts forward.

亚里士德在《修辞学》第二卷深入讨论了情绪，但我将简要总结一下提出大约 7 种情绪二元性。

Yeah, well, that requires a little bit of literary and cultural history to explain, because it does take a turn, but remember, it started with rhetoric.

嗯， 这需要一点文学和文化历史知识来解释，因为它确实有所转折， 但请记住，讨论从修辞学开始。