So Kant says, when we're about to do something we have to design a rule or a maxim that we could will to be universal.

康德说，当我们打算做某件事时，我们得设计一条规则或准则，把它一般化，套用到所有人身上。

Yet when we look at these managers' businesses , we invariably find companies that don't excel but are merely mediocre in the three disciplines .

然而当我们观察些经理的企业时，总是发现他们在三方面做得并不出色，只是一般化而已。

Going back to Quinlan's article, she observes how stories have increasingly been stripped from specificity and intimacy in favor of generalized themes and references that are designed to relate to as many people as possible.

回到昆兰的文章，她观察到故事是如何地被剥夺了特殊性和亲切感，而倾向于一般化的主题和参考，旨在与尽可能的人联系起。