可鄙

There’s something cowardly and ignoble about such an attitude.

态度有点怯懦可鄙。

It is a fairly shoddy way to treat an employee.

样对待雇员真是十分可鄙。

That was a contemptible trick to play on a friend.

那是对朋友玩弄的一出可鄙的把戏。

In both cases, we have a picture based on simple ideas, caricatural descriptions of the opponent and targeting nationalistic feelings.

以上两情况，人们都从简单的信息中看到敌对方的可鄙形象并激起己的民族情感。