But I also felt like as a long term fan of " Star Trek, " that it was important to see some sort of recognizability, particularly in the character of Bones.

但作为《星际迷航》粉丝，我也觉得看到某种可识别性很重要，尤其是骨头这个角色。

They are part of the wider memeification of our culture in which recognizability equals entertainment; where our attention is increasingly pushed into purposeless disorder, and where it becomes increasingly difficult to engage stories with commitment and sincerity.

它们是我们文化中更广泛模因化一部分，在这种文化中，辨识度等于娱乐；在这里，我们注意力越来越被推向无目混乱，越来越入和真诚地参与故事。

For in its most entropic, disordered state, franchise building is not about a shared universe, it's merely about recognizability, which leads us to the second key feature of Marvelization… I should start by giving you some context.

因为在其最无序状态下，特许经营建设不是关于共享宇宙，它只是关于辨识度，这将我们引向奇迹第二个关键特征… … 我应该先给你一些背景。